Ms. Sinda is a name given to me by my Grandfather after a short nursery rhyme he created and sang to me when I was young. 

For over 10 years I’ve worked as a Graphic Designer across various fields, including the fashion industry. During that time, I’ve seen firsthand how fast-paced and wasteful the industry can be.

It’s unfortunate because, like many others, I have a deep love for clothing and textiles. With that in mind, I began sourcing most of my wardrobe from second-hand stores, hoping to reduce my contribution to the industry’s strain on the planet.

Through this habit, I discovered a love for unusual garments—pieces that didn’t blend into the revolving door of trends.

On one occasion, for a work party, I decided to refashion a pre-loved skirt and sew a top using my design and sewing skills.

The result sparked something I hadn’t felt since first beginning my design journey—a renewed passion for creativity and self-expression. It felt right.

As I choose not to contribute to the growing issues in fashion, I made myself a promise: if I was going to pursue this passion, I would at least follow a few simple values. Every item I make must align with at least one of the following:

• Recycle and upcycle pre-loved and existing styles.
• Use clean, kind resources that care for the Earth.
• Create using slow, thoughtful processes—steering away from mass production and overconsumption.